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The
Beginning...
New York 1933:
a bicycle tour arranged by John C. Dengler set
the pace for a small company called Students
International Travel Association. The company
soon became popularly known by its acronym -
SITA - and launched itself into the orbit of
world travel. After resounding success in the
U.S.A., SITA looked beyond the Atlantic to Europe
and Asia - India. In 1956 the present Chairman
Emeritus, Mr. Inder Sharma, set up the first
office at New Delhi. Ever since, SITA has traversed
a long way in the domain of travel & tourism
to be known worldwide as a reliable and efficient
agency with integrity and quality service.
The
Early Years...
What began with
a staff of just three soon made remarkable progress.
Foreseeing a policy of Indianisation, in 1963,
SITA was converted into a private limited company
under the guidelines of the Companies Act 1956
and came to be known as SITA World Travel (India)
Pvt. Ltd. With the rapid growth of incoming
tours business, SITA soon spread its wings to
foreign lands and starting in 1972 with its
first office in Paris, the extension continued
to Milan, Frankfurt, London, New York, Stockholm,
Barcelona and Lisbon. At the same time SITA
extended its sphere of activity to the neighbouring
countries in 1982 in Sri Lanka and in 1984 in
Nepal, where its offices make SITA the only
agency with presence in three SAARC countries.
Further in 1993, it became a fully owned Indian
public limited company and came to be known
as SITA World Travel (India) Ltd.
The
Success Story...
Between 1970
and 1994, the company achieved a spectacular
growth rate of 3062%. The foreign exchange earnings
showed another spectacular increase of 6041%.
This remarkable progress was the result of adhering
to well-defined business principles and goals
over the years as well as providing services
backed by experience, network and reputation.
A team of nearly 800 trained travel professionals
offered round the clock service, throughout
a vast network of 30 branch offices located
at important touristic destinations in the region,
with utmost dedication and commitment. Added
to this was an overseas network of 8 marketing
offices and an excellent rapport with the Government,
International & Domestic Airlines and Hotels.
In fact, being the biggest player in this industry
helped SITA to enjoy very special rates with
hotels all over India.
SITA
Today...
In 2000
Kuoni Travel Holding, a Multi National Travel
Conglomerate based in Zurich, Switzerland, acquired
a 100 percent stake in SITA World Travel (Nepal)
Ltd., and this merger resulted in the creation
of Nepal's largest travel company known as Kuoni
Travel Nepal Ltd. SITA World Travel-Inbound
Division is a part of Kuoni Travel India Ltd.
It is the Number One Destination Management
Company in India, SITA World Travel-Inbound
Division has been handling incoming tourists
to India from all over the world through a network
of 30 offices in the region including associate
offices in Nepal and Sri Lanka, 8 marketing
offices abroad and five Strategic Business Units
namely: SITA Incoming Services, Kuoni Indian
Trails, E-Holidays, Tour Club and the newly
created SBU MICE (Meetings, Incentives, Charters,
Eco Tourism). Besides regular incoming services,
SITA World Travel-Inbound Division also offers
special services in Incentives, Conferences
and adventure Tourism.
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